Maathi Debuts at Paris Fashion Week SS26

Our launch week began with a high: Maathi made its debut at Paris Fashion Week Spring/Summer 2026 with the presentation of our first collection, The Sea Remembers.

As a Paris-born label, we embraced the city itself as part of our story. Instead of a traditional runway, we styled our looks in the streets of Paris, where the architecture, the energy, and even the crowds became an extension of our stage.

The Collection: The Sea Remembers

The Sea Remembers reflects a dialogue between fluidity and structure, silhouettes that carry the memory of the sea, yet step into the rhythm of the city. Styled as Sea to City, the collection explores transformation: unexpected pairings, flowing silk skirts anchored by tailored pieces, and accessories that merge functionality with elegance.

Street as Runway: Fashion Week Takeover

On the streets of some of the most iconic locations in Paris, Maathi’s models became part of the fashion dialogue of the city. Photographers turned their lenses toward the collection, capturing moments of movement, intimacy, and presence.

From the candid stride across a Paris crossing to a quiet café encounter, each look told part of the narrative: The Sea Remembers...and so will Paris.

An Emerging Voice in Paris Fashion

As a new label, Maathi’s debut was about more than presenting a collection, it was about claiming space and visibility in one of the world’s most competitive arenas.

With styling led by Head Designer Gabrielle Todd, photography by Kini Blanco, makeup and hair by Yann Rebelo, the activation positioned Maathi as an emerging brand to watch, a Paris-born vision stepping onto the global stage.

What Comes Next

This is only the beginning.

Following our Paris Fashion Week SS26 debut, Maathi will continue to explore the balance of heritage and modernity, of sea and city, in future collections and projects.

Stay connected with Maathi as we grow, through our journal, social platforms, and upcoming releases.

Discover The Sea Remembers